greenbridge.com is the on-line home of business consultant Phil Green, co-author of misLeading Indicators: How to Reliably Measure your Business.

Most managers rely on measurements to make decisions that may make or break their businesses. Their decisions are only as good as the measurements they use to make them.

Phil Green specializes in helping them make optimal use of business measurements. He provides such services as:

• Designing and evaluating business performance measurements
• Mining databases to reveal critical trends
• Specialized training and consulting in statistical topics with a view to productivity gains

Two trends are making managers more reliant than ever on measurements to make decisions: commerce is increasingly conducted through electronic transactions rather than personal relationships; and businesses are relentlessly replacing employees with information technology to pursue productivity gains. In response, enterprise and process control software that collects measurements and produces indicators is proliferating.